Industry Experts Predict The Dominant Tech Trends Of 2022
Nothing in tech is certain—in the earliest days of 2020, few industry experts would have predicted that the focus for tech professionals in the coming months would be on the rapid deployment of tools to support widespread remote work. Still, barring unforeseen developments, leaders in the tech industry can usually spot upcoming trends.
From the continued technical support needed for remote and hybrid work to new technologies to serve customers to potential cautionary tales, the members of Forbes Technology Council have noted several topics that we may be seeing and reading about in the months ahead. Below, 15 of them share the tech trends they believe will dominate business and consumer life in 2022, and why.
1. Increased Use Of AI By Hackers
Threat actors have caught on to using artificial intelligence to attack companies—it’s no longer being used only by the defenders. Because of AI’s ability to generate unique photorealistic faces, mass-personalize phishing campaigns and more, we’re expecting to see attackers using it more and more. – Ian Paterson, Plurilock Security Inc. (TSXV:PLUR)
2. Integration Of Siloed Data
Seamless access across a global company’s multiple data silos will only get more difficult in 2022, as data volumes and sources continue to explode. Businesses will look for modern platforms and approaches, such as data fabrics, that bring the composable stack and distributed data together. Finding ways to integrate siloed data for actionable insights will be top of mind for businesses in 2022. – Scott Gnau, InterSystems
3. Enhanced Search Optimization
Many companies are employing search optimization techniques that are similar to what was used in 2010, despite knowing that search is imperative to their customer experience. From streaming to shopping, the biggest tech trend to anticipate in 2022 is the explosion of search and discovery strategies that both inspire and fill a need for the customer. – Bernadette Nixon, Algolia
4. Digital Twin Technology
Digital twins are changing every industry. They enable real-time, virtual representations of physical objects, processes and even operations. They serve as a catalyst for any simulation, helping you eliminate the time and cost of developing complex products, predict and adapt to real-time changes, automate routine tasks, and more. A digital thread closes the loop, creating universal access to data.
5. Health Tech Focused On Human Connection
One trend we see in healthcare is the use of technology to create closer human connections. High-tech can also be high-touch. Examples include personalized patient outreach based on where someone is in their healthcare journey or ongoing monitoring via remote devices. Virtual health sessions will bring providers closer to their patients in a more intimate setting for care delivery—the patient’s home. – Puneet Maheshwari, DocASAP Inc.
6. Optimization For Hybrid Working
2022 will see businesses continue to modernize the workplace and rethink workflows to optimize for hybrid working arrangements. As we plan to return to the office, it is clear remote work will continue in greater numbers than ever before. This will result in a split audience, with some employees in the office while others carry on from home. To level the playing field, new technology solutions and space redesigns will be adopted for hybrid collaboration. – Shaheen Yazdani, Intercept
7. Increased Workplace Automation
The Internet of Things, AI and automation will help businesses fill gaps created by the labor shortage while optimizing staff. In retail and hospitality, this will take the form of self-serve kiosks, autonomous order fulfillment and AI-enabled drive-thrus, all freeing people up for higher-skilled roles. Adoption will continue to accelerate as the positive business impact of improved efficiency and staff morale is recognized. – Joe Jensen, Intel Corporation
8. Ongoing Tech Talent Shortages
Competition for technical talent will be fierce. We are seeing the “Great Resignation” happening right now. Companies have been slow to hire in 2021 because of the lingering pandemic, but soon, every company will want to greenlight all of their technology projects. There are not enough people with tech skills to go around. Companies willing to find people in alternative ways will win out. – David Moise, Decide Consulting
9. Marketing Through Connected TV
Connected TV will play an enormous role in 2022 for both businesses and consumers, and not just because of its growing popularity. Between data-driven targeting and advanced measurements, CTV has matured into a powerful medium to reach and engage with relevant consumers. Research by the Interactive Advertising Bureau found that 60% of marketers said they were shifting ad dollars from broadcast TV to CTV in 2021; I’m only surprised the number isn’t higher. – Chris Paquette, DeepIntent
10. Consumer-Focused Experience-Based Technologies
Advancements in technology are giving companies new ways to connect with customers and enhance the user experience. Experience-based technologies such as virtual reality and augmented reality, in particular, are already transforming the way consumers collect information, make decisions and complete purchases. I expect this trend to continue as more companies invest in creating immersive purchasing experiences for their customers. – Jason Jantz, ReadyMode
11. Challenges From A Return To In-Person Work
The pandemic created a forced trend in the workplace of everything happening digitally and virtually. 2022 will see a “correction” of this behavior, with more people wanting to be together in physical settings rather than relying on digital interactions. We won’t return to the pre-pandemic levels, but we won’t be remaining at the pandemic level either. Hybrid working will throw new challenges at businesses in terms of productivity and employee satisfaction and retention. – Nikhil Pachhandara, OptoFidelity Oy
12. Focus On The Benefits Of Digital Transformation
Digital transformation is here to stay. For example, documents you work with today likely originated as digital files and will only ever exist in digital form. Digitally native assets contain important metadata; they form relationships with other digital assets, and they are also more actionable. In other words, digitization adds powerful layers of insight and newly verifiable authenticity. – Olga V. Mack, Parley Pro
13. Blockchain Technology
The widespread use of blockchain technology in businesses and in consumer applications will positively affect the world. This will include new utilities ranging from smart contracts that allow for supply chains to be optimized to being able to eliminate ad fraud. Blockchain will usher in an era of true transparency in business transactions. – David Valverde Vargas, Pranos
14. Omnichannel Customer Support
I believe we will see more businesses opt for omnichannel customer support. It’s no longer enough to have a chat option on your website. Many shoppers now turn to social media brand pages when they have questions or concerns. I fully expect to see sales from social media rise in the next year due to this trend. – Thomas Griffin, OptinMonster
15. Sustainable Technology Design
I think and hope we are going to see more and more technologies that integrate sustainability at their core. While there are numerous development verticals for technology and the potential is not fully tapped, I think it will become critical for companies to build products and services that serve environmental and sustainability goals